Heavy Duty Cantilever Umbrellas

Our Heavy Duty Cantilever Umbrella, the ‘Eclipse’ is the perfect choice in a Commercial setting where you need to maximise your shade coverage, as it has no central post. Shown here at the Lorne Sea Baths, the Eclipse has a full 360 degree rotation, which shelters and shades the swimmers throughout the day. With increasing reminders from the Cancer Council to not only ‘slip, slop slap’, but to now ‘Seek out Shade’ the Eclipse can provide shade that rotates where you need it most.

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Digitally Printed Promotional Umbrellas – Dye Sublimation vs UV-Ink Digital Printing

Branded umbrellas are one of the most effective forms of outdoor advertising, particularly in hospitality environments such as cafes, restaurants, pubs, resorts, wineries, etc. They are a great way of getting your logo out there, while at the same time providing patrons with something they genuinely need when sitting outside – protection from the sun and rain.

Traditionally branded umbrellas are screen printed with relatively simple 1 or 2 colour logos in fixed positions on the umbrella canopy and/or valance. However, increasingly designers and marketing experts are wanting to create more elaborate eye-catching designs that cannot be achieved with screen printing. This is where digital printing is required. Digital printing allows for full-colour high-resolution graphics to be applied to the whole surface of the umbrella canopy. There are two forms of digital printing commonly used for umbrellas:

Dye Sublimation:

The artwork is first printed on to a special type of paper that has a coating expressly designed to hold and then later on release (under heat and pressure) the printed image. The paper is brought into contact with the fabric in a heat press. The ink on the paper is then “gassed” directly onto the fibers of the canvas. This is the sublimation process where the solid colorant is converted into a gas to penetrate into the fabric. It results in vibrant colours and a print that can’t be scratched or separated from the canvas.

Flatbed (Direct) Digital Print:

A flatbed digital printer is used to print directly on the umbrella canvas. To achieve the best resistance to fading, UV inks should be used. These inks are cured by UV-light, and are inherently more colour-fast than standard ink. UV inks can be expensive compared to other inks, and since UV printing essentially lays down a thin polymer film, this can also result in stiffer printed canvas.

Digital printing using UV inks is much more colour-fast than sublimation printing. Since umbrellas are exposed to a lot of sunlight, especially in a hospitality setting where they might be used every day, it is important to make sure that your umbrella supplier is quoting/using the highest quality UV inks and not dye-sublimation. Cheaper sublimation printing might save you a bit of money initially, but if you have to replace your umbrellas every 3-6 months because they are faded and look shabby, it will cost you more in the long-run.

Below are some great examples of UV-digitally printed umbrellas produced by Instant Shade Umbrellas for one of our customers, Stockade Brew Co. They make great beer, check them out at: http://www.stockadebrewco.com.au/

For more information about branded promotional umbrellas, visit: https://www.instantshadeumbrellas.com.au/commercial/promotional_umbrellas.html